Screening at De boer, Los Angeles
Marc Horowitz - Extremely Limited
November 16, 2024 – January 4, 2025
Reception: Saturday, November 16 (6-9pm)
de boer | Los Angeles
3311 E. Pico Blvd. Los Angeles, CA 90023
de boer (Los Angeles) is excited to present a screening of Extremely Limited. The video documents a site-specific public performance by Los Angeles-based artist Marc Horowitz. Screened in de boer gallery’s west gallery the video will be on view along with a single oil painting from November 16, 2024 through January 4, 2025.
“Extremely Limited” interrogates the pressures of time and productivity in contemporary society, exploring themes of chaos, control, loss, and recuperation. Inspired by Byung-Chul Han’s critique of burnout culture, the performance examines the struggle to maintain positivity and maximize achievement amid hustle culture. Through humor and improvisation, Horowitz challenges conventional notions of art and audience engagement, creating an immersive experience that reflects the relentless demands of modern life and encourages reflection on time, productivity, and human experience.
Marc Horowitz’s site-specific public performance, “Extremely Limited,” was part of LUMINEX 3.0 in downtown Los Angeles. The performance occurred in a confined 10’x 10’ room in a parking lot, featuring a large fan on one side and a serving window on the other. Horowitz’s task was to complete a small sculpture within three minutes, package it, and serve it through the window to a ‘customer.’ Failure to do so triggers the fan, causing chaos until the artwork is delivered. This process repeats throughout the performance.
ABOUT MARC HOROWITZ
Marc Horowitz (b. 1976, Columbus, Ohio) is a Los Angeles-based artist. Horowitz performed an innovative social practice informed by his background in entertainment and advertising. His multifaceted practice now encompasses painting, sculpture, video, and installation. Equal parts postmodern and post-internet, Horowitz’s work flattens the hierarchies of culture, politics, relationality, and history creating a diverse but singular visual universe.
Horowitz received an MFA at the University of Southern California, Los Angeles CA in 2012. A Creative Time Project Grant Awardee, Horowitz has taught at the University of Southern California, and Otis College, and lectured at the California Institute of the Arts (CalArts), the Hammer Museum, Stanford University, and Yale. Horowitz has exhibited his work internationally, past exhibitions include venues such as L21, Majorca, Spain; Johannes Vogt, New York, NY; BANK Mab Society, Shanghai, China; Mannerheim Gallery, Paris, France; The Hayward Gallery, London, UK; The Pit, Los Angeles, CA; China Art Objects, Los Angeles, CA; Anat Ebgi Gallery, Los Angeles, CA; Utah Museum of Contemporary Art, Salt Lake City, UT; Galerie Nathalie Halgand, Vienna, Austria; and Mindy Solomon Gallery, Miami, FL among others.
ABOUT LUMINEX 3.0 and NXT ART FOUNDATION
LUMINEX is an urban public art exhibition featuring digital art installations by internationally renowned artists in the heart of Los Angeles. LUMINEX brings art and community together in engaging outdoor exhibitions using urban landscape of parking lots and buildings as the canvas. The versatility of digital art is explored through high-end multimedia installations and made accessible and free for the public. NXT Art Foundation is a non-profit that advocates for public art. Functioning as both an incubator and catalyst, NXT Art actively nurtures, harnesses, initiates, and fosters creative projects, inviting and encouraging public participation. For more information visit www.nowartpublic.com.
